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The online dating niche is huge and so it is not surprising that there are many dating affiliate programs to choose from.
More than 40% of American couples now meet online and the number is getting higher every year. Online dating is here to stay and so starting a dating affiliate website can be a great asset for years to come.
Here is a list of 15 dating affiliate programs that have high commission rates.
Dating Affiliate Programs
Table of Contents
Match is the most popular American dating site. It gets over 30 million visits each month and operates in 18 countries. Being the biggest player in the online dating industry, the Match affiliate program is worth checking out.
The Match affiliate program can be joined on CJ Affiliate. The program has a very generous 120-day long referral period and motivating 50% commission. Match also used to be on the Rakuten Marketing platform where it had even higher commission, but at the time of writing this review, the program was only available on CJ Affiliate.
Match offers three subscription plans, and this is how much you earn from each:
3 months - $27.99/month (total $84) - $42 commission
6 months - $23.99/month (total $144) - $72 commission
12 months - $20.99/month (total $252) - $126 commission
If you have traffic from the United Kingdom, you can join the Match affiliate program dedicated solely to the UK (also on CJ Affiliate):
1 month - $37.99/month - $25 commission
3 months - $24.99/month (total $75) - $41 commission
6 months - $12.99/month (total $78) - $57 commission
The United Kingdom program also pays for leads (double opt-in registration). The referral period and commission depend on whether the user registered via mobile or desktop:
Desktop – 1-day referral period with flat $5 commission
Mobile – 30-day referral period with flat $2.50 commission
eHarmony is another very popular American dating site. It’s much smaller than Match with only around 4 million visits a month. Besides the United States, it is also available in Canada, Australia, and the United Kingdom.
The eHarmony affiliate program can be joined on CJ Affiliate. Surprisingly, you don’t find this important information on eHarmony’s affiliate program landing page.
eHarmony has a decent 45-day referral period and a commission rate of 20%. eHarmony also has three subscription plans:
3 months - $56.95/month (total $171) - $34 commission
6 months - $29.95/month (total $180) - $36 commission
12 months - $17.95/month (total $216) - $43 commission
EliteSingles is a dating website focused on educated professionals who are looking for a long-term partner.
EliteSingles’ affiliate program can be found on more affiliate networks but the main one is again CJ Affiliate.
The referral period is 45 days and the commission rate is $7 for a completed personality test. The personality test has to meet some minimum quality requirements, but the program’s terms do not specify what that means. Most likely, the completion of the test needs to take a certain length of time.
Seven dollars may not seem like much but you get paid only for the lead so you can expect to have a higher conversion rate. However, keep in mind that EliteSingles targets educated singles with higher degrees, so it is crucial to have the right audience. The membership for EliteSingles is a little more pricey, starting at $31.95/month (3-month membership).
Cupid Media is one of the largest niche online dating networks. By joining their affiliate program, you have a chance to promote any of their 30+ niche dating websites. Most of their niche dating websites are focused on a single country, but you can also find dating sites exclusively focused on gays/ lesbians, single parents, Muslims, etc.
You can join their program on their affiliate landing page. The commission is 75% so how much you make depends on the subscription plan. Cupid Media sites have two subscription plans – Gold and Platinum. The prices for each plan differ site by site, but the majority have the following pricing:
1 month - $25.95/month - $19.5 commission
3 months - $16.95/month (total $51) - $38 commission
12 months - $8.95/month (total $102) - $77 commission
1 month - $29.95 - $22.5 commission
3 months - $19.95/month (total $60) - $45 commission
12 months - $9.95/month (total $120) - $90 commission
People Media is owned by Match.com. The company runs multiple popular dating websites: OurTime.com, BBPeopleMeet.com, BlackPeopleMeet.com, SingleParentMeet.com, and SeniorsMeet.com.
You can join the People Media affiliate program on CJ Affiliate and promote any of these dating websites.
The referral period is 120-days and the commission is 50%.
Each of the People Media dating sites has different subscription pricing so the commission differs.
Below you can find the pricing for the People Media biggest dating website which is OurTime.com with around 8 million visitors each month. OurTime.com targets people who are at least 50 yeas old.
1 month - $23.99/month - $12 commission
3 months - $17.99/month (total $54) - $27 commission
6 months - $11.99/month (total $72) - $36 commission
Silver Singles is another website that exclusively targets people who are over 50. It is a much smaller website than OurTime.com (around 1 million visits a month), but unlike OurTime.com it has a lead-based commission.
Silver Singles’ affiliate program is on CJ Affiliate. The referral period is 30 days and you earn $7 for each completed sign up.
Jdate is the biggest niche Jewish dating site in the world (300k monthly visitors).
The program can be found on CJ Affiliates. It has a 30-day referral period and you earn $2 for each completed sign up. Two dollars per sign up is not a lot, but if you have a targeted audience it can be easy extra income.
Parship is a dating website popular mainly in Germany, the United Kingdom, and the Netherlands.
The program can be joined on CJ Affiliate and currently it is possible to promote only the United Kingdom dating website. The referral period is 45 days and the program has both commission per lead and per sale.
If someone registers and completes their personality test, you earn $2. The requirement is that the personality test is carried out by the customer in more than 12 minutes and that the country of residence of the customer must be the United Kingdom.
Furthermore, if someone ends up buying a Parship subscription, you earn an additional 25% of the subscription price.
3 months - $37.95/month (total $113) - $28 commission
6 months - $24,95/month (total $150) - $37.5 commission
12 months - $18.95/month (total $228) - $57 commission
Christian Mingle is the Christian largest dating site with over 1 million visits each month.
This dating website also uses the biggest affiliate network, CV Affiliates.
The program has a standard 30-day referral period and flat $2 commission per completed sign up and test by a visitor.
Catholic Match is, as the name suggests, a dating site only for Catholics. It’s just as big as Christian Mingle and very similar in features.
You can join the program on CJ Affiliates. The program has a 45-day referral period and high commissions of 75%. The site has currently three subscription plans:
1 month - $29.99/month - $22.5 commission
3 months - $19.99/month (total $60) - $45 commission
6 months - $13.00/month (total $80) - $60 commission
Christian Café is another Christian dating site with an interesting affiliate program. It has only around 300k visitors a month, so it is not as popular as the above-mentioned sites. However, it’s the only Christian dating site that offers a 10-day free trial, which can be used as a great hook in your campaigns.
The program is hosted on CJ Affiliates and has a long 120-day referral period. The commission is 40% so again how much you make depends on the subscription plan.
1 month - $29.99/month - $12 commission
3 months - $16.99/month (total $51) - $20 commission
6 months - $13.99/month (total $84) - $33 commission
Cougar life is a niche dating site targeting mostly women in their 40s who are looking for younger men. Most of the members are from the United States and Canada.
The Cougar Life affiliate program is not hosted on CJ Affiliates. You must join their program directly from their affiliate landing page.
The program has a 30-day referral period and high 80% commission. Their subscription plans are quite pricey:
1 month - $40/month - $32 commission
3 months - $29/month (total $87) - $70 commission
12 months - $12/month (total $144) - $115 commission
Ashley Madison is a very popular, and for many, controversial, dating website as it targets people who are married or in a relationship.
You can join the program through their affiliate page website. The program has a 30-day referral period and 70% commission.
Unlike other dating sites, Ashley Madison's business model is based on credits and not on monthly subscriptions. Each chat that a member initiates costs a certain number of credits.
100 credits - $59 - $41 commission
500 credits - $169 - $118 commission
1000 credits - $289 - $202 commission
Sugardaddie is a typical sugar daddy website. It only has around 300k monthly visitors, but their affiliate program is worth mentioning.
You can join the program on CJ Affiliates. It has a 45-day referral period and 50% commission.
1 month - $24.99/month - $12.5 commission
3 months - $16.99/month (total $51) - $25.5 commission
6 months - $14.99/month (total $90) - $45 commission
12 months - $12.99/month (total $156) - $78 commission
Adult Friend Finder
Adult Friend Finder is the biggest hookup site. As you could probably guess from the name, it’s all about sex and nothing else. We all know how popular hookup sites are so it’s not surprising that this site receives over 50 million visitors each month.
Adult Friend Finder has a very detailed affiliate landing page with all the important information about the program. The affiliate program is divided into four programs based on a commission structure. You can join each program directly from their affiliate landing page.
Percentage Program – 35%-75% (depending on the unique orders) and 35%-55% on reoccurring orders.
Per Order + Rev-Share Payout –fixed commission based on the total number of orders you generate per day ($50 - $130).
Per Order Payout by Country – fixed commission based on the country ($20 - $130). The USA has $70; the highest $130 commission goes to Switzerland.
Cost Per Lead Program - $5.00 per lead (only selected countries).
Don’t worry if you don’t know which one to promote. You can create more than just one account and test which one works the best for you.
Most popular dating affiliate programs on CJ Affiliates
If you have read the whole list, you will have noticed that pretty much all dating affiliate programs are hosted on CJ Affiliates. CJ Affiliates provides affiliates with a useful metric called ‘EPC’ (earnings per hundred clicks) for each affiliate program on the platform.
EPC is an average of all the clicks and all the commissions earned by affiliates producing sales for the particular affiliate program. Obviously, the higher the number the better.
EPC is a very important metric to look for on all CJ Affiliate programs. If you see that a program has EPC $0, it means that either nobody is promoting that program as it is new or that the program is not converting for anyone.
I am not saying that you should not join any programs with lower EPCs. Some programs with low EPCs are just new or affiliates did not promote them the right way.
However, it is usually safer to stick with the programs that have higher EPCs as you have a guarantee that the programs convert and that you just need to find the right approach.
Here is a list of the top-performing dating affiliate programs on CJ Affiliates:
1. eHarmony – $82
2. Match (UK) - $53
3. Silver Singles – $45
4. Christian Mingle - $25
5. People Media – $23
6. EliteSingles – $21
7. Christian Café – $21
8. Match (US) – $18
9. Sugardaddie – $13
10. Jdate – $12
11. Parship - $9
12. Catholic Match - $5
Please note that obviously the 3-month EPC is constantly changing so use this information only as a mere estimate.
I hope that you have found this information about dating affiliate programs useful. I will regularly update the post so it is accurate. If you find that information about one of the programs is not up to date, I would really appreciate it if you leave a comment so I can update it faster.
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