15 Best Dating Affiliate Programs (2023)
More than 40% of American couples now meet online, and there are more dating sites than ever.
Since dating affiliate programs have one of the highest affiliate commissions, they are also great opportunities for affiliate marketers.
In this article, I will list the 15 best dating affiliate programs to promote in 2023.
You will learn each program's commission rates, cookie duration, and other important details.
I also list the prices of dating sites so that you can have a better idea of the affiliate commission. I update this article regularly, but please note that the prices of dating sites frequently change, so the information might not always be up to date.
At the end of the list, you will also learn some ideas for promoting dating sites.
Top Dating Affiliate Programs to Promote in 2023
Table of Contents
1. Match
Match is one of the most popular American dating websites. It gets over 30 million visits each month and operates in 18 countries.
The affiliate program can be joined on CJ Affiliate.
Even though Macth is primarily an American dating website, the affiliate program currently targets just the UK.
Nevertheless, this can soon change. I have seen the US program on and off on CJ Affiliate many times.
The UK program has a 30-day cookie period and a 30% commission (it used to be 50%).
It also pays 3 GBP for a lead ($3.75).
These are their subscription plans:
1 month - $45.99/month - $18 commission
3 months - $31.99/month (total $95.97) - $29 commission
6 months - $22.99/month (total $137.94) - $41 commission
2. eHarmony
eHarmony is another very popular American dating site. It’s much smaller than Match, with "only" around 4 million visits a month. Besides the United States, it is also available in Canada, Australia, and the United Kingdom.
The eHarmony affiliate program can be joined on CJ Affiliate.
eHarmony has a decent 45-day referral period and a commission rate of 30% (it used to be 20%).
You will only receive commissions for sales in Canada and the USA.
These are their subscription plans:
6 months - $69.90/month (total $419) - $126 commission
12 months - $49.90/month (total $599) - $180 commission
24 months - $39.90/month (total $958) - $287 commission
The Harmony pricing differs based on location. The one you see above is for the USA in 2023.
3. EliteSingles
EliteSingles is a dating website focused on educated professionals seeking long-term partners.
This dating affiliate program can be found on more affiliate networks, but the main one is again CJ Affiliate.
The referral period is 45 days, and the commission rate is $7 for a completed personality test. The personality test has to meet some minimum quality requirements, but the program’s terms do not specify what that means. Most likely, the completion of the test needs to take a certain length of time.
Seven dollars may not seem like much, but you get paid only for the lead, so you can expect a higher conversion rate. However, remember that EliteSingles targets educated singles with higher degrees, so it is crucial to have the right audience.
4. Cupid Media
Cupid Media is one of the largest niche online dating networks. You can promote any of their 30+ niche dating websites by joining their affiliate program. Most of their niche dating websites are focused on a single country, but you can also find dating sites exclusively focused on gays/ lesbians, single parents, Muslims, etc.
Cupid Media has an in-house affiliate program, unlike the other dating affiliate programs mentioned above.
The commission is 75%, and the cookie duration is 45 days.
Cupid Media dating websites have two subscription plans – Gold and Platinum. The prices for each plan differ site by site, but the majority have the following pricing:
Gold subscription
1 month - $25.95/month - $19.5 commission
3 months - $16.95/month (total $51) - $38 commission
12 months - $8.95/month (total $102) - $77 commission
Platinum subscription
1 month - $29.95 - $22.5 commission
3 months - $19.95/month (total $60) - $45 commission
12 months - $9.95/month (total $120) - $90 commission
5. OurTime
OurTime is owned by Match.com. The company runs many popular dating websites besides OurTime.com, such as BBPeopleMeet.com, BlackPeopleMeet.com, SingleParentMeet.com, and SeniorsMeet.com.
OurTime is a dating website for people above 50.
You can join the OurTime affiliate program on CJ Affiliate.
The referral period is 30 days, and the commission is 35%.
They also pay 3 GBP for a lead ($3.75).
Currently, this dating affiliate program targets just the UK, and you only get a commission for sales from the UK.
These are their subscription plans:
1 month - $29.95/month - $11 commission
6 months - $19.95/month (total $120) - $42 commission
6. Silver Singles
Silver Singles is another website that exclusively targets people who are over 50. It is a much smaller website than OurTime.com, but this dating affiliate program targets the USA and not the UK.
Silver Singles’ affiliate program is on CJ Affiliate. The referral period is 30 days.
You earn $7 for each completed sign-up.
7. Jdate
Jdate is the world's biggest Jewish dating site, with over 500 thousand monthly visitors.
Like most dating affiliate programs, this one is also hosted on CJ Affiliate. It has a 30-day referral period, and you earn $2 for each completed sign-up. Two dollars per sign-up is not a lot, but if you have a Jewish audience, you can have a very high conversion rate.
Interestingly, you don’t receive any commission from sign-up from Izrael, though. You only receive a commission from sales from the USA.
8. Sugarbook
As the name suggests, Sugarbook is a sugar daddy dating website.
Wealthier men seek casual relationships with younger women on this dating site.
Sugarbook has an in-house affiliate program with a high 75% commission and 30 days cookie duration.
You only receive a commission for sales from the United States, Malaysia, Singapore and Hong Kong.
These are their subscription plans:
1 month - $62.95 - $47 commission
3 months - $146,85/month (total $150) - $110 commission
6 months - $209.70/month (total $228) - $157 commission
9. Christian Mingle
Christian Mingle is the largest Christian dating site, with over 1 million monthly visits.
This dating affiliate program can also be found on CJ Affiliate. If you want to promote many dating programs, having a CJ Affiliate account is a must.
The program has a 30-day referral period and a flat $2 commission per completed sign-up.
You only receive a commission for sales from the USA.
10. Catholic Match
Catholic Match is another dating site for Catholics. It’s just as big as Christian Mingle and very similar in features.
You can join the program on CJ Affiliate. The program has a 45-day referral period and high commissions of 75%.
What is great about being a Catholic Match affiliate is that you are not limited to just the USA. You will receive a commission regardless of where your referral is from.
These are their subscription plans:
1 month - $29.99/month - $22.5 commission
6 months - $14.99/month (total $89.94) - $67.5 commission
12 months - $9.99/month (total $119.84) - $90 commission
11. Christian Cafe
Christian Café is another Christian dating site with an interesting dating affiliate program.
Christian Café only has around 300k visitors a month, so it is not as popular as the above-mentioned sites. However, it’s the only Christian dating site offering a 10-day free trial, which can be a great hook in your campaigns.
The program is hosted on CJ Affiliate and has a long 120-day referral period.
It also has a high 75% commission.
These are their subscription plans:
1 month - $44.97/month - $34 commission
3 months - $23.30/month (total $69.97) - $53 commission
6 months - $36.65/month (total $109.97) - $83 commission
12. Zoosk
Zoosk is a global dating site with over 35 million users. They claim to use an advanced behavioral matchmaking technology that allows them to suggest their users ideal matches.
You can join the program on CJ Affiliate.
It has a 30-day referral period and pays $4 per lead.
You only receive a commission for sales from the United States.
13. MillionaireMatch
MillionaireMatch is a dating website connecting affluent individuals who make over $300k and attractive singles.
Unlike SugarBook, MillionaireMatch is not a sugar daddy website. MillionaireMatch targets affluent people who seek serious relationships.
MillionaireMatch has an in-house dating affiliate program. The cooking duration is 45 days, and you can receive an $80-130 commission for a sale.
The commission depends on the total number of sales you generate per month.
MillionaireMatch also pays up to $2 per lead.
14. Sugardaddie
Sugardaddie is a typical sugar daddy website. It is a smaller dating website with only around 300k monthly visitors, but their program is worth mentioning.
You can join it on CJ Affiliate. It has a 45-day referral period and 50% commission.
You only receive a commission for sales from the USA, Canada, Australi,a and the UK.
1 month - $24.99/month - $12.5 commission
3 months - $16.99/month (total $51) - $25.5 commission
6 months - $14.99/month (total $90) - $45 commission
12 months - $12.99/month (total $156) - $78 commission
15. Adult Friend Finder
Adult Friend Finder is the biggest hookup site. As you probably guessed from the name, it’s all about sex and nothing else. We all know how popular hookup sites are, so it’s unsurprising that this site receives over 50 million visitors monthly.
Adult Friend Finder has an in-house affiliate program. It is the only dating affiliate program in this list that offers recurring commissions.
Moreover, it has a lifetime cookie duration which is very rare.
Percentage Program – 35%-75% (depending on the unique orders) and 35%-55% on reoccurring orders.
Per Order + Rev-Share Payout –fixed commission based on the total number of orders you generate per day ($40 - $130).
Per Order Payout by Country – fixed commission based on the country ($20 - $130). The USA has $70; the highest $130 commission goes to Switzerland.
Cost Per Lead Program - $5.00 per lead (only selected countries).
Below, you can see a commission structure for the percentage program.
All the information mentioned above for the Adult Friend Finder program applies to all these other dating and webcam sites.
How to Promote Dating Affiliate Programs?
You have found a dating program that you would like to promote, and now you might be thinking about how you are going to promote it.
Being a dating affiliate is not easy, as the competition is high.
Since the affiliate commission is high, many affiliates join dating affiliate programs.
Below you can see some ideas on how others promote dating sites.
For all of the options, proper keyword research is necessary if you want to be successful.
Search for keywords with low keyword difficulty and high search volume.
Dating Review Website
One way to promote affiliate dating programs is by creating a dating review website. You would write reviews of various dating sites and include information on each site's features, pricing, and user experiences. You would also compare the dating sites to each other.
Of course, you should be an affiliate for the programs that you are comparing.
A generic dating review website can be extremely profitable as you can promote multiple programs simultaneously and target various keywords.
Nevertheless, this option is also the hardest. Many established dating review websites have hundreds of reviews and established topical authority.
Outranking these big websites would be difficult and take a lot of effort and time.
Free Dating Website
I have observed that many dating affiliates launch their own dating sites and offer them for free while displaying banners that include affiliate links to other dating websites.
Launching a dating website is not as hard nowadays as it used to be. You can go to ThemeForest and buy a cheap WordPress template.
Of course, the quality is not high, and functionalities are limited, but for many, it is sufficient.
However, the problem of having a dating website is the traffic. Whether it is free or paid, getting organic traffic is extremely difficult as keywords around dating sites are very competitive.
Most dating affiliates end up with dating sites that have absolutely no traffic.
If you really want to go down this path, be sure your dating website has a blog. Thinking you can just rank your homepage and get a ton of traffic would be naive.
Niche Dating Blog
You can have a dating blog and talk about dating in one or more countries.
For example, you could have a blog about dating in Asia and have articles about dating in Thailand, the Phillippines, etc.
Dating blogs convert very well if you have high-quality content. The dating bloggers who are very successful with dating affiliate programs are the ones who actually visit and date in the countries.
They produce content based on their experience, which will always be better than generic articles with little added value.
Dating blogs are great for promoting dating sites. However, before you start one, consider if you can write high-quality content.
If your dating articles are full of generic fluff, they will not convert well, even if you manage to rank for good keywords.
Lifestyle Blog
You don’t necessarily need a dating blog to promote dating affiliate programs.
No matter your niche, you can always somehow incorporate dating.
For example, you could create a lifestyle blog aimed at seniors and feature articles discussing dating in later life.
There are so many possibilities. Nevertheless, your conversion rates will be lower compared to a "pure" dating blog.
Should You Join Dating Affiliate Programs?
Dating affiliate programs have a lot of earning potential. Most of the programs have high commissions and a long cookie duration.
Moreover, more and more people meet online nowadays, and there is no sign this should change in the near future.
However, because of that, dating affiliate programs are very attractive to affiliate marketers, and the competition is very high.
Anyone can easily make smaller extra income as a dating affiliate, but earning a more significant amount is quite hard.
