Wayfair Affiliate Program Review (2023)
Wayfair is an American retailer of home furnishings and décor items. They have millions of products from more than 10,000 different suppliers, which you can promote if you join the Wayfair affiliate program.
Even though Wayfair is a big brand, not many affiliates know they have an affiliate program. In this review, you will find comprehensive information on Wayfair's affiliate program, which is commonly referred to as the Wayfair neighbors program.
Wayfair Affiliate Program Overview
Cookie Duration: 14-30 days
Where to Join: CJ Affiliate
Payment Options: Payoneer, Bank Transfer, Check
Wayfair Affiliate Program
For quite a long time, affiliates could only join the Wayfair affiliate program through ShareASale. This has changed, and the program is now hosted on CJ Affiliate.
You must sign up as a CJ publisher and apply to the Wayfair neighbors program.
When you search for Wayfair on CJ, you will see three different results: Wayfair UK, Wayfair DE, and Wayfair Professional.
To promote Wayfair in the UK, apply to the Wayfair UK program.
To promote Wayfair in Germany, apply to the Wayfair DE program.
The Wayfair Professional program is a little confusing. Wayfair Professional is a service by Wayfair that focuses on businesses that want to furnish their own spaces or spaces of their clients. Members of this service get access to products unavailable on the main Wayfair website. Furthermore, they get discounted prices and a personal account manager.
Nevertheless, joining the Wayfair Professional affiliate program does not mean you can promote just the Wayfair Professional service.
You can promote the Wayfair Professional program but also products from the main website wayfair.com.
Furthermore, you can promote products from Wayfair’s sister companies: Birch Lane, Joss and Main, and All Modern.
The Wayfair Professional program on CJ used to be called Wayfair North America, but they renamed it to probably put emphasis on the promotion of the Wayfair Professional program.
So if you want to join the US program that many people call the Wayfair neighbors program, you have to apply for the Wayfair Professional program.
The Wayfair neighbors program has a 14-day cookie period while the UK and German program has a 30-day.
The cookie period used to be just 7 days, so it is nice to see that they have increased it. If you promoted home furnishing products on eBay or on Amazon, you would only have a 24-hour cookie
Just like any affiliate program, Wayfair does not allow bidding on the company’s trademarked terms. The program also does not allow direct linking to the product listings from ads. If you run ads, you must always link to your website first and then to the product listings.
Wayfair affiliates can use email marketing, but emails must not imply that the email is being sent on behalf of Wayfair. This is also a standard clause for pretty much all affiliate programs.
You can recommend Wayfair products through emails, but the emails cannot be solely a list of all discounted products. That could be perceived as an email from Wayfair. You would again have to link to content on your website that includes Wayfair affiliate links.
You can promote Wayfair only on websites that you own and manage and also on social sharing sites such as Reddit, Digg, and StumbleUpon. You can also use Facebook, Twitter, Instagram, and Snapchat but it is not allowed to use Pinterest.
Wayfair Affiliate Program Commission
The US Wayfair affiliate program has a 5% commission. To give you some comparison, Amazon Associates has a 3% commission on furniture.
Nevertheless, I must point out the fact that the Wayfair affiliate program commission used to be 7%.
The 5% commission applies to all of Wayfair’s sister companies: Birch Lane, Joss and Main, and All Modern.
If you decide to promote the Wayfair Professional service, you will get $1 for every lead. The lead has to go through the whole application process, which includes verification of business ownership (as mentioned earlier, Wayfair Professional service is for businesses and not individuals).
The Wayfair affiliate commission for the UK and German programs varies between 1-6%.
If your referral is new to Wayfair and does not use a coupon, you get the highest 6% commission. If your referral is a returning customer and uses a coupon, you get only 1%.
How to Make Money with the Wayfair Affiliate Program
Wayfair has many categories, and unlike other affiliate programs like the one from Target, you can promote all categories with the Wayfair affiliate program.
Moreover, the Wayfair affiliate commission is the same for all products. If you promote a sofa that costs $1.000 or a cheap handtowel that costs $10, you will always get 5%.
Nevertheless, this does not mean that you should go to Wayfair and search for the most expensive products.
The more expensive the product is, the lower conversion your Wayfair affiliate links will have. People do more research before they buy more expensive products. A lot of time can pass between a click on your affiliate link and the purchase, but you will only get a commission for purchases within 14 days.
Therefore, I would primarily focus on neither cheap nor very expensive products. Products that are below $500.
Preferably focus on just one Wayfair category. Wayfair no longer sells just furniture and d0cor items. For example, you can now also buy appliances and pet products.
If you focus on just one category, you can build a topical authority and rank all your content much faster.
Use Surfer and create topic clusters to identify what topical keywords you should target.
Also, use Pinterest to promote your content.
When people look for furniture and décor, they don’t usually have a clear vision of what they want. They go on the Internet and look for inspiration. The source of inspiration for many is Pinterest.
You cannot directly draw traffic to Wayfair’s listings as that would violate the Wayfair affiliate program terms, but you can drive targeted traffic from Pinterest to your content and from there link to Wayfair.
Go to Pinterest and type "home décor." You will immediately get an idea of what’s working for other people. For instance, I found a pin with the title "Outdoor Decor Ideas to Boost Your Home's Curb Appeal" with over 12k repins. The article is full of affiliate links, and I am sure that the website's owner has made decent money on commissions from just this single piece of content.
Should you Join the Wayfair Affiliate Program?
If you have a niche website about furniture and décor, you should try the Wayfair affiliate program.
Even though both Amazon and Wayfair have a huge selection of products, I think many people who buy furniture prefer to buy from a specialized retailer such as Wayfair rather than Amazon or eBay, which sells everything.
The 14-day referral cookie period is decent compared to similar affiliate programs.
The 5% Wayfair affiliate program commission is also quite good, as it applies to all products across all Wayfair categories.
If you have a targeted audience and a good content strategy, you can make a lot of money as a Wayfair affiliate.
Frequently Asked Questions
Promoting Wayfair in the USA gives you a 5% commission on all Wayfair products.
Promoting Wayfair in the UK or Germany gives you a 1-5% depending on whether your referral is a new or returning Wayfair customer and whether he used a coupon.
The US/Canada Wayfair affiliate program cookie duration is 14 days.
The UK and Germany Wayfair affiliate program cookie duration is 30 days.