Sephora Affiliate Program (2023)
Sephora is a leading beauty retailer that operates in 35 countries and has over 2,500 stores.
Like most big brands, Sephora also has an affiliate program.
In this review, you will learn how much you can earn with the Sephora affiliate program and tips for becoming a successful Sephora affiliate.
Sephora Affiliate Program Overview
Cookie Duration: 24 hours
Where to Join: Rakuten Advertising
Payment Options: PayPal, Electronic Funds Transfer
Sephora Affiliate Program
The Sephora affiliate program can be joined on the Rakuten Advertising affiliate network.
You can also find the program on the Impact affiliate network. On Impact, Sephora has multiple affiliate programs based on region (Sephora Australia, Sephora Philippines, Singapore, etc.). However, I don’t recommend joining the Sephora affiliate program from there as the programs seem abandoned. Except for the Australian program, the EPC is $0, and the acceptance rate is 0 as well, which suggests the programs on Impact are abandoned.
Sephora also has a program on CJ Affiliate, but only for the Czech market.
Therefore, it is best to become a Sephora affiliate through Rakuten as that program does not have geographical limitations and is functional.
The program has a short 24-hour cookie duration.
Sephora affiliates can promote products from all categories. Most affiliates promote makeup, skincare, or perfumes, but you can also earn a commission by promoting hair products, body lotions, etc.
What are the requirements to join the Sephora affiliate program?
Sephora does not specify the requirements for joining their program except that you must have a website.
Whether your website needs to have a certain amount of traffic is unknown.
Your website must likely be in a relevant niche. If you are a beauty or lifestyle blogger, you will have a higher chance of getting accepted.
Every affiliate gets free shipping on orders of $50 and free samples. You also get affiliate-only special offers & promotions.
Sephora Affiliate Program Commission
The Sephora affiliate program commission ranges from 5% to 10%, depending on the product category.
Most of the categories have a 5% commission. This may not seem like much, but it is more than you would get with other similar affiliate programs.
The minimum payout threshold is $50.
You can get paid via PayPal, direct deposit (ACH), or check.
Can You Make $1,000 a Month as a Sephora Affiliate?
Sephora offers products at a range of price points, from affordable to high-end. If you promote more expensive products, the low 5% commission can make a decent commission.
Nevertheless, don't forget that the Sephora affiliate program has just a 24-cookie duration. People take more time when buying more expensive products, so promoting more expensive products does not mean you will earn more.
Let’s assume you would promote a perfume that costs $50. That is around the average price for perfume on Sephora.
From each sale, your commission would be $2.5.
To earn $1,000 on commissions, you would need to generate 400 sales.
If your content had a 1% conversion rate, your website would need 40,000 monthly traffic to generate $1,000 monthly.
How to Promote Sephora
To become a Sephora affiliate, you need a website.
However, that doesn't mean you can’t use other promotional channels.
The Sephora affiliate program is very popular among Instagram influencers.
Many Instagram influencers link to their Linktree pages, and from there, they link to the Sephora products they are promoting.
Based on a study from Meta, 85% of make-up shoppers ages 18–34 use Instagram.
40% of make-up shoppers watch how-to tutorial demonstrations and learn beauty skills on Instagram.
If you promote Sephora products, your audience is on Instagram.
Even though Instagram is great for promoting Sephora, you cannot expect to make much if you don't have a substantial following.
If you want to be a beauty influencer and just starting out, I would recommend focusing more on YouTube than Instagram. At least, at the beginning.
YouTube is also popular for beauty tutorials or reviews, and the beauty niche is a little less competitive than on Instagram.
If you don’t want to promote Sephora through Instagram or YouTube, you can promote it through a website.
Even though visually oriented content has a higher conversion rate in the beauty niche, there are many successful beauty bloggers as well.
A lot of Sephora affiliates prefer Instagram or YouTube as they find it easier to create content regularly for these platforms, but if you can write high-quality beauty articles, then promoting Sephora through a blog is a great option.
Summary: Pros & Cons
Here is a brief overview of the main advantages and disadvantages of the Sephora affiliate program.
- 5% commission is high in the beauty niche
- Wide range of beauty products
- Strong brand reputation
- Free shipping on orders of $50 and free samples
- 24-hour cookie duration
Should You Become a Sephora Affiliate?
If you are in the beauty niche, the Sephora affiliate program is definitely worth joining.
Sephora is a well-known brand and a favorite beauty store for many women.
As a Sephora affiliate, you can promote thousands of beauty products and earn a 5% commission.
Furthermore, all affiliates get additional benefits like special offers & promotions, free shipping on orders of $50, and free samples.
The only downside of the program is its short 24-cookie duration.